Name
Redefining the Buying Experience: Building Customer Loyalty at Every Touchpoint
Date & Time
Monday, November 6, 2023, 10:15 AM - 11:00 AM
Speakers
Alex Reyes - Broward Motorsports
Susan Medrano - Synchrony
Matt Marvich - Synchrony
Sheila Dreyer Van Buskirk - Synchrony
AJ Meisel - Plano Kawasaki Suzuki
Susan Medrano - Synchrony
Matt Marvich - Synchrony
Sheila Dreyer Van Buskirk - Synchrony
AJ Meisel - Plano Kawasaki Suzuki

Description
Join Susan Medrano, SVP & General Manager of Outdoors (Synchrony), alongside a panel of industry experts and dealers as we discuss opportunities to reshape the powersports buyer experience and tackle a wide-range of pressing questions like:
- How do we define solid credit decisioning, and why is it crucial for dealers?
- What best practices successfully drive service, accessory, and upgrade messages when people aren't buying due to higher rates or lack of inventory?
- How are you hiring and training staff to sell at every touchpoint?
- What role do services and financing play in driving customer loyalty?
Session Type
Panel Discussion