Full Name
Rob Hefner
Job Title
President/CEO
Company
Riders Advantage
Speaker Bio
Rob is the President/CEO of Rider’s Advantage and a Partner at Capital Administrative Professionals. He holds a Bachelor’s degree and is a military veteran.

Rob has 20+ years of industry related experience, primarily focused on F&I training and development. Rob began working with his first powersports dealership in 2003 and never looked back. He has spent several years in the industry and has established it as his core competency.