Max Materne is a seasoned powersports consultant and former award-winning dealership owner with over 20 years in the industry. Throughout his career, Max wished he could find a solution focused on understanding and enhancing the lifecycle value of the most crucial figure in the industry—the rider. Frustrated by the absence of such a tool, he set out to build it himself. His presentation at Accelerate will dive into insights from the tools he created, designed to help dealerships drive deeper customer loyalty, optimize rider engagement, and transform customer experience into measurable, long-term success.